Here you will find technical notes and information on data delivery for your banner campaign, video ad or showroom gallery as well as our tracking guideline.
Banner Campaigns
Website
Newslines
Target links for banner campaigns: Please send us "https" links only. http pages will not load in all browsers. Tracking pixels and click count URL can be included. Please also see our "Tracking Guideline" below.
Data delivery to banner@TextilWirtschaft.de at the latest 3 working days before start (Wednesday the week before), for details concerncing the pixel sizes please refer to your proposal.
Showroom Galleries
1) Landing Page
2) Picture Gallery
Data delivery to banner@TextilWirtschaft.de at the latest 5 working days before start (Monday the week before).
Video Ad Campaigns
Billboard Pushdown Video Ad:
The same specifications apply as for "Video Ad Campaigns" (see above).
It is also possible to deliver a redirect for the Billboard Pushdown Video Ad. When creating the redirect, please note the specifications for the redirect (1) and the video it contains (2):
1) Specifications Redirect
2) Specifications for the video within the redirect
Data delivery to banner@TextilWirtschaft.de at the latest 5 working days before start (Monday the week before).
Information on Tracking in General
Up to five tracking pixels can be used per advertising medium according to the specifications of the IAB (Interactive Advertising Bureau). This usually includes:
- two tracking pixels for impression tracking
- one click command
- one viewability measurement (e.g. meetrics)
- one market research pixel (e.g. GfK)
The use of the collected tracking data is exclusively limited to the booked campaign and to the booked period on our websites. Any further use or sale of the data to third parties is prohibited.
Information on Tracking under TCF
As soon as a tracking/pixel/tag is used in a campaign that processes personal data, the following points must be taken into account. All URL-based components of an ad (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX represents the numeric vendor ID according to the IAB's global vendor list.
Example:
In order for us to be able to identify this GDPR macro, we need to know 5 working days before the start of the campaign how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or other tracking. All advertising tags/tracking must contain these GDPR macros.
Information on Technical Service Providers (Vendors)
Please also tell us before the start of the campaign which technical service providers will be used as part of the tracking. A service provider/vendor may only be used if it is already implemented in the consent management platform of our websites and only tracks if user consent is given.
Do you have any questions? We will gladly help you!
TW Team
+49 69 7595-1717
sales@TextilWirtschaft.de