In 2018, the Spanish Puig Group took control of Dries van Noten. Now the first important personnel change is due. A top manager should drive the expansion. Especially in Asia.
This text was originally published in German and machine-translated into English.
The new majority shareholder of Dries van Noten has made its first major move. The Spanish Puig Group, which took control of the designer label in June 2018, is creating the position of CEO and filling it with Matteo De Rosa from February.
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De Rosa, who is not officially called CEO but will bear the title of President, is a graduate of Bocconi University in Milan. He worked for the auditing and consulting firm EY, among others, and spent six years with the retailer Ports 1961, where he held the position of managing director and also gained experience in Asia.
De Rosa is expected to drive the international expansion of Dries van Noten. "Matteo has the ability to move easily between different cultures. He has developed markets in Europe and the Asia-Pacific region and helped build brands. Therefore he is predestined for the new role," Dries van Noten announced.
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Belgian designer Dries van Noten belongs to the Antwerp Six group around Walter Van Beirendonck, Ann Demeulemeester, Dirk Van Saene, Dirk Bikkembergs and Marina Yee. All of them studied at the Royal Academy of Fine Arts in Antwerp until the beginning of the 1980s under Linda Loppa. Dries van Noten was one of the last major independent designer brands in Europe, alongside labels like Neil Barrett. Despite the sale, the founder is still involved. He is creative director and chairman of the supervisory board.