London luxury retailer makes debut in Germany

These are Browns' plans in Berlin

Browns is poping up in Berlin and brings along many fashion makers.
Browns is poping up in Berlin and brings along many fashion makers.

Expansion to Berlin Mitte. The London luxury retailer Browns, which belongs to Farfetch, is coming to Germany for the first time. Staying at a former supermarket, the retailer brings an eccentric programme with a mix from high fashion to palm reading to the Spree.

On November 14th Browns will celebrate his brick-and-mortar debut in Germany. Together with the Berlin agency Reference Studios, which represents brands such as 032C, Our Legacy and A Kind of Guise, Browns developed a three-day experience retail program including performances, parties and panel talks.

For example, Highsnobiety founder David Fischer and Browns CEO and Chief Fashion Officer Holly Rogers will discuss the topic of New Luxury. Dutch designer Duran Lantink leads a fashion workshop, visitors can get tattooed by Louis Loveless, Morgan Hasenfuß aka Truth and/or Consequences invites visitors to palm readings. Interested parties can register for the sessions in advance via the Browns website.

Browns London in Berlin: Prominente Gäste aus Fashion- und Clubkultur

"We invite the community to experience the creative spirit of the German capital through the eyes of Browns," the Londoners say to their line-up. The opening party will be filled by the British urban jazz musician Diana De Brito aka IAMDDB. After her performance, the Texan will play Juliana Huxtable.

Browns London: Der Supermarkt, das Sortiment

The Brown pop-up also invites you to go shopping. Visitors should be able to do this both digitally via the retailer's app and with the support of so-called "club ambassadors", with whom appointments for the period from 14 to 16 November can be arranged in advance. The range will include products from China Town Market, Duran Lantink, Low Classic, Maria Esa, R13 and Woolrich X Mastermind. The store is located at Holzmarktstraße 66 in Berlin Mitte.

This text was originally published in German and machine-translated into English.