New sportswear line

Amazon launches first fashion label with large fashion brand in Germany

Amazon Fashion
Amazon Fashion and Puma launch Care of by Puma label together
Amazon Fashion and Puma launch Care of by Puma label together

Online offensive. The sports brand Puma and Amazon Fashion have launched their own sportswear label, which is distributed exclusively via Amazon.

Named Care of by Puma, the leisurewear brand for men and women includes both shoes and clothing, including leggings, shirts, hoodies, jackets and accessories. According to Puma, the collection was created on the basis of "consumer feedback and customer reviews at Amazon Fashion."

Puma aims to address a broader customer base with the new line. On average, the target customer is somewhat older than the existing Puma client, according to the Herzogenaurach-based company. "Product and design have their own identity and are completely different from Puma," the brand explains. The  Puma logo of a jumping cat doesn't seem to appear on the looks either.

Neues Labels: Amazon Fashion und Puma lancieren Care of by Puma

The launch will take place in Europe via Amazon websites in Germany, Great Britain, France, Italy and Spain. North America and Mexico are also participating in the launch. Sales prices are around 60 euros for sneakers, sweatshirts cost between 40 and 50 euros, jogging trousers for 35 euros, a functional chino for 50 euros. On the Amazon site you can find 35 menswear products and 27 womenswear articles.

This is not the first time Amazon has teamed up with a fashion label. Already on the market is a collection together with the US label J. Crew.

This text was originally published in German and machine-translated into English.