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New CEO for Jacob Cohën

Jacob Cohën Company SpA
Luca Roda moves to the head of Jacob Cohën.
Luca Roda moves to the head of Jacob Cohën.

The denim label Jacob Cohën is transforming itself into a lifestyle brand and is breaking away from its long-standing licensing partner. Now a new top manager is moving to the top. He is a creative man who has already dressed US presidents and German chancellors with ties.

This text was originally published in German and machine-translated into English.

The luxury denim brand Jacob Cohën gets a new boss. Luca Roda will take the helm from now on. He takes over from Luca Levi, the former designer of Napapijri. The new CEO has the task of transforming the denim label into a lifestyle brand.

The 54-year-old Roda has been with the company since 2016. He is no ordinary manager, but an entrepreneur himself. He started designing ties in a studio in Bedizzole near Brescia in the mid-90s. This became the Roda brand, whose clients included former German Chancellor Gerhard Schröder, former US President George W. Bush and former French President Nicolas Sarkozy.

A new era has begun for Jacob Cohën. President Jennifer Tommasi Bardelle, wife of the founder's son Nicola Bardelle, who died in 2012, is in charge. She is severing the relationship with licensee Giada, who until now has been responsible for production and distribution. With the autumn collection 2021/22, Jacob Cohën will manage everything itself.

"The Jacob Cohën brand has enjoyed great success. But the success refers to the past. Jacob Cohën must and can still grow a lot", said Tommasi Bardelle. "This also applies to a difficult phase like the present one, which we are all unfortunately going through. Luca's eclecticism, his know-how and his ability to work as a team will prove to be fundamental in taking the brand into a new phase of growth," said the President.

The goals are ambitious. Jacob Cohën is expanding the range, introducing a kidswear line and opening a store on Via della Spiga in Milan in spring 2018. This was followed by a store on Rue du Faubourg SAint-Honoré in Paris. The brand's most recent sales totaled an estimated 80 million euros. Also on board is former Bagutta manager Mario Maran as head of sales. Maran also brings with him experience at the clothing manufacturer Boglioli and the trouser label PT.